Privacy policy

Introduction

Geelong Medical and Health Group Pty Ltd (ABN 77 502 746 677), trading as LEUS Towels Australia ("we", "us", "our"), operates this store and website to provide you with our products and a curated shopping experience (the "Services"). LEUS Towels Australia is powered by Shopify.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, make a purchase, sign up for our emails, interact with our advertising, or otherwise communicate with us.

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal information we collect

We may collect the following categories of personal information, depending on how you interact with the Services:

  1. Contact details — name, billing address, shipping address, email address, phone number.
  2. Order and payment information — payment method, credit/debit card details (processed by Shopify Payments, never stored by us), transaction history, order details, refunds and returns.
  3. Account information — username, password (encrypted), saved preferences and settings.
  4. Communications with us — emails, support requests, product reviews, feedback, social media interactions.
  5. Device and usage data — IP address, browser type, device identifier, operating system, referring URL, pages viewed, time spent on pages, click behaviour, and similar technical data automatically collected when you visit our site.
  6. Marketing preferences — your opt-in or opt-out preferences for email marketing, SMS marketing and personalised advertising.

How we collect it

  • Directly from you when you create an account, place an order, complete a form or communicate with us.
  • Automatically through cookies, web beacons, pixels and similar technologies when you use our website (see Tracking Technologies below).
  • From third-party service providers (e.g. payment processors, shipping carriers).
  • From business partners and analytics providers.

How we use personal information

We use personal information for the following purposes:

  1. To fulfil and manage your orders, process payments and arrange shipping;
  2. To provide customer support and respond to your enquiries;
  3. To send transactional emails (order confirmation, shipping notifications, delivery updates);
  4. To send marketing communications by email or SMS, where you have opted in;
  5. To personalise the website experience and recommend products;
  6. To measure and improve the performance of our website and marketing campaigns;
  7. To detect, prevent and respond to fraud, abuse or security incidents;
  8. To comply with legal obligations, respond to lawful requests and enforce our Terms of Service.

Tracking technologies and marketing pixels

We use cookies, web beacons and similar tracking technologies to deliver, measure and improve our Services and our advertising. We also use the following marketing pixels and analytics tools, which collect and process information about your interactions with our site to power advertising and analytics:

  • Shopify Analytics and Shop Pay — for sales reporting, customer insights and accelerated checkout. Governed by Shopify's Consumer Privacy Policy.
  • Google Analytics 4 (GA4) — for website performance and user-behaviour analytics. Includes IP anonymisation where applicable.
  • Google Ads conversion tracking — to measure the effectiveness of our Google Ads campaigns.
  • Meta Pixel (Facebook / Instagram) — to measure conversions from our Meta advertising and deliver re-targeted advertising.
  • TikTok Pixel — to measure conversions from our TikTok advertising.
  • Klaviyo — for email marketing automation, abandoned-cart recovery and customer segmentation.
  • Judge.me (or equivalent reviews platform) — for collecting and displaying verified product reviews.

You can manage cookie and pixel preferences through your browser settings or via the cookie consent banner displayed on our site. Disabling cookies may limit some features of the Services.

Personalised advertising

We use the pixels and analytics tools above to deliver personalised advertising to you on third-party platforms (including Meta, Google, TikTok and the Google Display Network), based on your browsing activity on our site and on other sites where we advertise.

You can opt out of personalised advertising at any time using the following tools:

How we disclose personal information

We disclose personal information to the following categories of recipients:

  • Service providers — including Shopify (platform), Australia Post (shipping), payment processors (Shopify Payments, Apple Pay, Google Pay, Shop Pay), Klaviyo (email marketing), Judge.me (reviews), Google (analytics and advertising), Meta (advertising) and TikTok (advertising).
  • Business and marketing partners — third-party advertising networks that help us deliver personalised advertising.
  • Legal and regulatory authorities — when required to comply with a court order, subpoena, search warrant or other lawful request.
  • Business transactions — in connection with a sale, merger, acquisition or other corporate transaction, subject to standard confidentiality protections.

We do not sell your personal information.

International data transfers

Your personal information may be transferred to and stored in countries other than Australia, including the United States, the European Union and Canada, where our service providers (including Shopify, Google, Meta and TikTok) operate data centres. We take reasonable steps to ensure your information is treated securely and in accordance with this Privacy Policy.

Data retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements. Order and transaction records are retained for a minimum of seven (7) years to comply with Australian tax and consumer protection requirements.

Data security

We take reasonable physical, technical and administrative measures to protect personal information from unauthorised access, disclosure, alteration or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

Notifiable Data Breaches

In accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth), we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) of any eligible data breach involving personal information, where required by law.

Your rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

  • Request access to the personal information we hold about you;
  • Request correction of personal information that is inaccurate, out of date or incomplete;
  • Withdraw consent to direct marketing at any time (by clicking the "unsubscribe" link in any marketing email or contacting us);
  • Lodge a complaint with us or with the Office of the Australian Information Commissioner.

To exercise any of these rights, contact us at support@leustowels.com.au.

Children's privacy

The Services are not intended for use by children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, contact us and we will delete it.

Complaints

If you believe we have breached the Privacy Act or this Privacy Policy, you can lodge a complaint with us by emailing support@leustowels.com.au with the subject "Privacy Complaint". We will investigate and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. The current version is always available on this page. The "Last updated" date will reflect the most recent version. Where the changes are material, we will provide additional notice (e.g. by email or a prominent notice on the website).

Contact

For any questions about this Privacy Policy or our handling of your personal information, contact:

LEUS Towels Australia
Privacy Officer: support@leustowels.com.au
Geelong Medical and Health Group Pty Ltd (ABN 77 502 746 677), trading as LEUS Towels Australia
Unit 2 / 10 Cylinders Drive, Torquay, Victoria, Australia, 3228
0491 625 040